Philip Kotler


Publication by same author

Cover of Marketing 4.0: moving from traditional to digital

Marketing 4.0: moving from traditional to digital

İl: 2016
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation ma...
Cover of Principles of marketing

Principles of marketing

Seventeenth edition

İl: 2018
These are exciting times in marketing. Recent surges in digital technologies have created a new, mor...